系所介紹
本系特色
師資介紹
空間設備
地理位置
兼任助理教授
司馬添
經歷
核心學術領域
- Management
- Marketing
- Consumer Behavior
- Digital Strategy
研究主題與領域
- Brand Aesthetics (including measurement and conceptual frameworks)
- Consumer Culture
- Digital Identity (including its relationship with happiness)
- Ritualized Consumption (e.g., queuing as a consumer ritual)
- Cross-Cultural Perspectives in consumer behavior and marketing
- Stewardship Behavior
- sebastien@mail.ncnu.edu.tw