Department Introduction
Aims and Objectives
Teacher Presentation
Our location

Elite Distinguished Professor
Yu-Min Wang
Educational background
PhD, Dept. of Information Management, National Sun Yat-sen University, Taiwan
Area for research
Electronic Business, Internet Entrepreneurship and Marketing, Technology Adoption and Assessment, Internet Behavior Analysis, Decision Support System
Laboratory
Electronic Business Lab.
- (049)2910960 transfer 4630
- ymwang@ncnu.edu.tw
- School of manegement Room 5069
- Wednesday: 10 : 10 - 12 : 00
- Academic research
- Link of Laboratory
Scholarly journals
- Wang, Y.-Y., Wang, Y.-S.*, and Wang, Yu-Min (2020, Sep). What Drives Students’ Internet Ethical Behavior: An Integrated Model of the Theory of Planned Behavior, Personality, and Internet Ethics Education. Behaviour and Information Technology. (Accepted). (SSCI). MOST 105-2511-S-018-011-MY3.
- Wang, Yu-Min, Wang, Y.-S.*, Wang, Y.-Y. (2020, Sep). Exploring the Determinants of University Students’ Contribution Intention on Crowdsourcing Platforms: A Value Maximization Perspective. Interactive Learning Environments. (Accepted). (SSCI). 本人為第一作者. accepted with minor revisions.
- Yeh, C.-H., Wang, Y.-S.*, Wang, Yu-Min, Liao, T.-J. (2020, Sep). Drivers of Mobile Learning App Usage: An Integrated Perspective of Personality, Readiness, and Motivation. Interactive Learning Environments. (Accepted). (SSCI). MOST 107-2813-C-018-022-H. accepted with minor revisions.
- Wang, Yu-Min and Chiou, C.-C.* (2020, Jun). Factors Influencing the Willingness of Universities’ Business Management Departments to Implement Online Entrepreneurship Program and Its Effectiveness. Frontiers in Psychology, 11:195. (SSCI). MOST 103-2511-S-260-002-MY2. 本人為第一作者.
- Wang, Y.-S.*, Yeh, C.-H., Wang, Yu-Min, Tseng, T.-H. Tseng, Lin, H.-H., Lin, S.-J., and Xie, M.-Q. (2019, Dec). Investigating Online Consumers’ Responses to Product Presentation Modes: Does Product Type Really Matter?. Internet Research, 29(6), 1233-1255. (SSCI, 28/147,BUSINESS).
- Wang, Y. S., Tseng, T. H.*, Wang, Yu-Min, and Chu, C.-W. (2019, Nov). Development and Validation of An Internet Entrepreneurial Self-efficacy Scale. Internet Research. (SSCI, 28/147, BUSINESS). 已線上出版。https://doi.org/10.1108/INTR-07-2018-0294.
- Wang, Yu-Min (2019, Apr). Validating the Suitability and Applicability of the Information Privacy Concerns Scale in the Online Shopping Context. Basic & Clinical Pharmacology & Toxicology, 124(S3). (SCIE, 142/267, Pharmacology & Pharmacy). MOST 105-2511-S-260-004-MY3. 本人為第一作者、通訊作者.
- Wang, Yu-Min and Hsueh, L.-W. (2019, Apr). Assessing the Internet Privacy Self-efficacy Scale using the Partial Least Squares Structural Equation Modeling (PLS-SEM) Approach. Basic & Clinical Pharmacology & Toxicology, 124(S3). (SCIE, 142/267, Pharmacology & Pharmacy). MOST 105-2511-S-260-004-MY3. 本人為第一作者、通訊作者.
- Wang, Yu-Min* and Lin, W.-C. (2019, Mar). Understanding Consumer Intention to Pay by Contactless Credit Cards in Taiwan. International Journal of Mobile Communications, 17(1), 1-23. (SSCI, 47/79, COMMUNICATION). MOST 105-2511-S-260-004-MY3. 本人為第一作者、通訊作者.
- Lin, H.-H., Wang, Y.-Y., Wang, Y.-S.*, and Wang, Yu-Min (2018, Nov). Measuring Perceived Physiological Vulnerability to IT Use: An Initial Test in a Virtual Reality-based Learning Environment. Interactive Learning Environments. (SSCI). MOST 107-2511-H-025-002.
https://www.tandfonline.com/doi/full/10.1080/10494820.2018.1545672. - Wang, Yu-Min* and Wang, Y.-C. (2016, Nov). Determinants of Firms' Knowledge Management System Implementation: An Empirical Study. Computers in Human Behavior, 64, 829-842. (SSCI, 15/128 PSYCHOLOGY, MULTIDISCIPLINARY). 本人為第一作者、通訊作者.
- Wang, Yu-Min* and Lin, Y.-S. (2016, Oct). Determinants of Internet Entrepreneurship Intentions among Business School Students. International Journal of Information and Education Technology, 6(10), 754-758. (Scopus). MOST 103-2511-S-260-002-MY2. 本人為第一作者、通訊作者.
- Wang, Yu-Min* and Shih, H.-Y. (2016, Jul). Using the Decomposed Theory of Planned Behavior (DTPB) to Predict Internet-Entrepreneurial Intentions of University Business Students. International Journal of Psychology, 51(Supplement S1), 353-354. (SSCI, 48/128 PSYCHOLOGY, MULTIDISCIPLINARY). MOST 103-2511-S-260-002-MY2. 本人為第一作者、通訊作者.
- Wang Yu-Min, Lin, H.-H.*, Tai, W.-C., and Fan, Y.-L. (2016, May). Understanding Multi-channel Research Shoppers: An Analysis of Internet and Physical Channels. Information Systems and e-Business Management, 14(2), 389-413. (SSCI, 72/121, BUSINESS). 本人為第一作者.
- Liao, Y.-W., Wang, Yu-Min, Wang, Y.-S.*, and Tu. Y.-M. (2015, Aug). Understanding the Dynamics between Organizational IT Investment Strategy and Market Performance: A System Dynamics Approach. Computers in Industry (SCI), 71, 46-57. (SCI, 56/102, COMPUTER SCIENCE).
Conference papers
- Wang, Yu-Min* and Hsueh, L.-W. (2017, Aug). Development of An Instrument for Measuring Internet Privacy Self-efficacy. International Conference on Business, Big-Data, and Decision Sciences, Bangkok. MOST 105-2511-S-260-004-MY3. 本人為第一作者、通訊作者.
- Wang, Yu-Min (2017, Jul). Investigating the Commitment Formation of Internet Start-up by Integrating Three Theoretical Models. The 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia. MOST 105-2511-S-260-004-MY3. 本人為第一作者、通訊作者.
- Wang, Yu-Min (2016, Jan). Factors Affecting Intentions to Start Up A Business on the Internet: A Comparison of University Students and Employed Workers . The 2016 International Symposium on Economics and Social Science, Bangkok, Thailand. 本人為第一作者、通訊作者.
- 王育民、徐享銘*(2015年10月)。行動社交軟體下,影響消費者持續使用店家官方訊息之決策變數。臺灣網際網路研討會,埔里,台灣。本人為第一作者。